Market segmentation helps organizations focus on multiple types of customers who observe the total value of goods and services differently than others (Segmentation Study Guide market, nd).b) To explain behavioral segmentation to my little sister, this company is targeting an upcoming public event to promote their products because the organization has an idea of ​​many aspects that a customer will consider before make a choice. Therefore, the customer's choices are influenced by their behavior and this is precisely how behavioral segments are targeted (Marketing91, nd). The behavioral segmentation of two variables is:1. Occasions: This term relates to sales of certain products according to seasons, for example, the sale of friendship bracelets before Friendship Day or a special discount on a product during Christmas days. Few marketing consultants are able to detect greater demand for a particular product in the market and develop marketing strategies and policies based on customer demand. A great example is the sale of winter clothing during and before winter.