Innovation: what makes Cirque du Soleil unique is that it does not use animals in its shows. However, they offer a wide range of acrobatic and musical acts as well as performing arts. So they created a different definition of circus. The company is a lean organization: it has reduced the high expenses of animal care and training (by omitting them) and focuses not on big names and expensive stars, but on an excellent unit at a lower cost. In addition, the creative team is autonomous. In other words, team members can use their imagination without any interruptions or random changes. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayFor example, Sean Mckeown, its artistic director, mentioned that Cirque du Soleil added elements of theater and used the style of painting to show the plots. The company welcomes ideas from a variety of resources, not only from the creative team, but also from artists and behind-the-scenes staff around the world. They organize a workshop every year so that employees can freely express their ideas. In addition, the company collects feedback from temporary workers and innovators in new technologies. Data-driven approach: When starting a new show, the marketing team conducts market research and identifies which topic or theme an audience is most interested in. Then the creative team creates a script using these results and decides what type of sets and performers they should need. Additionally, they have a comprehensive database that brings together the strengths and weaknesses of their performers. For regular circuses, if a team performed one show well, they would normally lead a new one using the same team. Rather, Cirque du Soleil will choose each artist based on theme, plot and the requirements of the creative director's brief via a global database. This ensures that the best artists will be selected for each show. Additionally, the company knows that the most important element of a show is the audience. The emotional attachment that artists create through their movements, facial expressions and connection to the music, ambiance and lighting can really touch an audience. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a personalized essay Leadership: Guy Laliberté, founder of the company and current CEO, leads the team and sets minimum limits to extract all the potential, know-how and ideas from each employee. However, when making a decision, he becomes a demanding boss who demands quality without the slightest error. The entire team works under pressure to meet demands and pursue excellence. In addition, Laliberté, as a former artist, knows perfectly how to attract the attention of spectators and intends to be as objective as possible by not getting involved in the creative team on a daily basis...