SummaryApple Incorporation is one of the most sought after IT companiesIntroductionThe World Wide Web is very powerful and has changed the word in many ways. As an Apple Macintosh fan, I am personally impressed by many of its innovations. It seems to me whether the company has really become a monopoly or not. This article will explore its business model and its so-called. I will take a close look at Apple in different areas - PC market - software - portable player - music. Then, the second part deals with the judgment of its monopoly position based on microeconomic aspects. Apple Inc. Apple is truly a unique entity, both in what it accomplishes and how it is organized. During the Macintosh revolution, Steve Jobs was forced to leave Apple. It's no surprise that the Macintosh revolution began to fail quickly with his departure, despite some attempts during his absence to change the business model. With the return of Steve Jobs to the campaign and the release of Mac OS X, Apple's future looks very promising. First, in order to be able to judge whether Apple is a monopoly or not, we need to know what monopoly actually means. The definition of monopolyMonopoly is “A situation in which a single company owns all or almost all of the market for a given type of product or service. This would occur in the event that there is a barrier to entry into the industry that allows a single company to operate without competition (e.g., large economies of scale, barriers to entry, or government regulation ). In such an industrial structure, the producer will often produce less than the quantity that would maximize social welfare. So, according to the above definition, we will see whether Apple is a monopoly or not. Apple Operating SystemWe all know that to use Apple's operating system or Mac OS, one must own a Mac, the only place on which this particular system can be run. The "monopoly" is that you can't buy Mac OS and install it on a computer from another vendor - so you end up stuck with an overpriced item from just one vendor. Additionally, Apple has always offered a complete computing experience. From the beginning, Apple sold the basic hardware, operating system, and applications one would need. However, most people think that monopoly is measured in terms of market share. This is also poorly understood. People would say that a company with 5% market share for personal computers cannot be a monopoly.