BUSINESS EVALUATIONBusiness BackgroundIn 1933, Vernon Rudolph and his uncle purchased a small donut shop in Paducah, Kentucky. This donut shop was owned by a French chef named Joe LeBeau. Chef LeBeau had a secret donut recipe that he included in the shop's sale. This recipe Vernon purchased is used to make these wonderfully delicious glazed donuts that Krispy Kreme is known for around the world. In 1937, Vernon decided to move to Winston-Salem, North Carolina, and on July 13, 1937, he opened the very first Krispy Kreme Donuts. At first, Vernon made his donuts and sold them to local grocery stores, but soon people began lining up outside his store so they could buy fresh, hot, glazed donuts directly from him. Over the years, more and more Krispy Kreme stores opened, but something was different among them. The problem was that the consistency of the donuts from one store to another was not the same. To remedy this failure, Vernon decided to build his own mixing plant where he would make all the dry pulp. This dough was then shipped to all Krispy Kreme stores, so that every donut was exactly the same. Vernon also had Krispy Kreme build all of its own donut making and glazing machines, which kept the donuts identical from store to store. Over the years, Krispy Kreme began to grow and expand rapidly. In 1999, Krispy Kreme was a national company; they had stores from New York to Los Angeles. In 2001, Krispy Kreme went international by opening its first store in Canada. Currently in 2014, Krispy Kreme Donuts has 748 stores in twenty-two different countries. Little did Rudolph Vernon know that his small investment in Paducah, Kentucky would be a... middle of paper...... that companies would make to be able to break into the industry. Bibliography Works Cited http://www.northcarolinahistory.org/encyclopedia/363/entryhttp://investor.krispykreme.com/phoenix.zhtml?c=120929&p=irol-financialinfohttp://www.krispykreme.com/about-us /historyhttp://www.topsecretrecipes.com/Krispy-Kreme-Original-Glazed-Doughnuts-Recipe.htmlhttp://www.krispykreme.com/menu/doughnutshttp://www.krispykreme.com/about/Internationalhttp:/ /www.krispykreme.com/about/Our -Historyhttp://investor.krispykreme.com/phoenix.zhtml?c=120929&p=irol-financialinfohttp://www.dunkindonuts.com/content/dunkindonuts/en/company.htmlhttp ://www.gallup.com/poll /21859/Close-Americans-Want-Lose-Weight.aspxhttp://www.pwchk.com/webmedia/doc/634593712079638863_rc_ap_products_outlook_2012.pdfhttp://www.euromonitor.com/fast -food-in-the-us/report