Viral Communications MissionTo introduce the product, here's what we'll say to make it sell: The PlayStation 4 is the most innovative and imaginative gaming console ever launched, delivering new gaming experiences that have been seen before: The PlayStation 4 comes with 8GB of unified system memory and easily upgradeable processors that deliver stunning graphics and deep user capabilities. The PS4 has the ability to really know the user and preload content for them based on their preferences. The PS4 also allows the user to play a game while downloading other items, and its Remote Play allows the user to play a variety of PS4 games on the PS Vita system. The new Dual Shock controller has improved significantly since the PS3. It now features trigger buttons, better analog sticks, and a touchpad that supports swipe and multi-touch gestures, giving the player a better gaming experience. The new PlayStation Network allows players to play multiplayer games online, offers them exclusive discounts as well as free automatic system updates. (Sony Computer Entertainment America LLC, 2014) Welcome to a new world of gaming, where anyone can log into PlayStation Network and start playing their favorite games with anyone, anywhere in the world. The first thing we will do to get the new innovative PlayStation 4 message to spread will be to create an advertising message with a slogan that will stick in the minds of consumers. The slogan will be “PlayStation 4, the future of gaming is finally here!” » Sony's PlayStation 4 will draw large amounts of social currency from the PlayStation Network since most of its features are essential for online gaming. These online features...... middle of paper ...... how we did what we wanted and created a need for the product among consumers. All of these measurements will help us determine whether our campaign was a great success or a failure. Works Cited Berger, J. (2013). Contagious. New York: Simon & Schuster. Dodds, D.J. (2007). Influentials, networks and the formation of public opinion. JOURNAL OF CONSUMER RESEARCH, 441-458. Gilkey, C. (April 4, 2012). Maven, Connector or Salesman: what is your archetype? Retrieved from Productive Flourishing: http://www.productiveflourishing.com/maven-connector-or-salesperson-whats-your-archetype/ Gladwell, M. (2000). The tipping point. New York: Little Brown.Group, Vice President (2013). Social Currency Impact Study 2013. New York: Vivaldi Partners Group.Sony Computer Entertainment America LLC. (2014). PS4 Features. Retrieved from PlayStation: http://us.playstation.com/ps4/features/