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  • Essay / Analysis of Airbnb's innovation based on the idea of ​​disruptive innovation

    Table of contentsIntroductionThe environment before the birth of AirbnbThe new offer proposed by AirbnbHow has it changed the market?IntroductionAirbnb calls everyone AirBed And Breakfast. Its headquarters are in San Francisco, California. Airbnb has infiltrated 190 countries since its founding in 2008, leading the global sharing economy boom. Specifically, it helps users book a spare room (for a home stay) via the Internet, thereby opening up the supply of unused accommodation to meet potential demand. Its properties and trading volume have already begun to rival international hotels. In 2017, its number of rooms exceeded that of the sum of the two best traditional hotels: Intercontinental and Hilton. Say no to plagiarism. Get Customized Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayAirbnb is very cost-effective and has become the choice of travelers, tourism, business and offices. It enables customers to communicate in real time through Internet platforms and applications, optimize resources and save many intermediary costs in hotel management and staff recruitment. In a public interview earlier this year, Airbnb executives said that 300 million people had used their service and that after a decade of growth, Airbnb was valued at more than $30 billion, making it the second largest unicorn company in the United States after Ube.The environment before the birth of AirbnbThe birth of Airbnb coincides with the American financial crisis of 2008. Its enormous impact led to serious losses for many industries in the United States . The bankruptcy of large and small businesses and the wave of unemployment arrived, and the accommodation sector could not be excluded. Affected by the economic crisis, the US hotel market suffered from a severe supply shortage in 2006-2008 and the sector was unable to effectively meet market demand due to its cost dilemma, which brought a significant development opportunity for Airbnb. The United States is the headquarters of multinational companies. Since the 1980s, the presence of multinational corporations in the United States has provided a large and stable market for the country's lodging industry. The personnel of US-funded multinational corporations can create huge business opportunities for the domestic lodging sector through business travel alone. Business travelers accounted for 44% of all hotel stays in 2007, according to the American Hotel and Lodging Association (2017). Additionally, tourism, one of the ten pillar industries in the United States, is a huge consumption force for the lodging industry. According to the United States Department of Commerce (2008), the number of visitors to the United States increased year over year between 2006 and 2008. According to statistics from the American Hotel and Lodging Association, the number of hotel rooms The number of hotels in the United States in 2006 decreased compared to 2005, while the number of visitors increased, leading to a shortage of rooms. Over the next two years, this dilemma deepened, paving the way for the difficulty of ordering hotels for the US Industrial Design Conference in October 2007, and providing the best-ever opportunity for Airbnb's innovations in accommodation. The new offering proposed by airbnbAirbnb offers an Internet and mobile Internet-based platform to help travelers find short-term accommodation, as well as to help owners rent spare rooms, in order to create a valuation channel assets.