It encourages others to develop their understanding of others and the importance of working in groups. Communication planning has a few steps to follow: “Research and analysis, goals and objectives, target audience, key messages, communication strategy and evaluations” (Inett, 2003, para. Steps 1 to 6). Before initiating this planning, research is important. For example, SWOT analysis. Find internal and external analysis of the company. The list of goals and objectives increases “10% of membership and increases funds to the business community” (Inett, 2003). Targeting the audience is very important because you need to influence certain organizations to support your business and strengthen its strength while mitigating its weaknesses. Some of the biggest and most influential targets would be business-oriented people, educators, professionals, etc. Key messages are a way of persuading the audience to consider their own goals. Essentially, to convince them, you have to motivate them with words. While working, employees need to understand the tactics and implementations. Their approach must be adapted to the resources with which they are acquired. Through advertising, government relations, media relations, etc., help the company grow and achieve its level of success. Assessments are a way to discover a company's strengths and weaknesses and pursue improvements. Assessments help the company understand and see where it stands and what it needs to do to achieve its goals.