In our contemporary society, the number of international and local fast food restaurants has increased in Korea, which may be due to a difference in culture, financial situation and mode of life. The rate in this area has increased steadily, with 12% of center students buying cheap food three times or over seven days in 2013, compared to 11.2% in 2010. Today, most People choose this type of restaurant, in part because it's more convenient and faster. This is particularly visible in urban cities. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Hamburger, considered a cheap and unhealthy food, has started to become a better option with healthier ingredients in Korea. Today, many fast food companies struggle with this first impression of fast food that was poorly presented in the early days of this industry. The South Korean restaurant market is dominated by fast food operators who actively launch competitively priced set menus and constantly offer various promotional discounts throughout the year. The full-service restaurant market in South Korea is declining due to rising inflation and economic slowdown in South Korea as consumers are not willing to spend more on dine-in restaurants. Since 2017, independent F&B restaurants have increased in terms of sales value, transactions and number of outlets while F&B chains have shown better performance. Since restaurant chains in South Korea are operated by large global brands, they likely have a greater number of resources to adapt to the latest technology and environment in South Korea. The South Korean restaurant market is heavily influenced by Westernization and the demand for restaurants serving hamburgers is increasing. This allows chain catering services to witness a higher growth rate of the market during the forecast period. Fast food saw a strong growth in popularity in 2017. Due to the increasing number of single-family units in South Korea, there is a growing interest in simple dining e.g. fast food or carryout/takeaway 100% at home. Fast food is an ordinary type of global catering business. Since Korea is not great at this, the Korean drive-thru food industry has grown rapidly since the 1988 Seoul Olympics. There are currently 1,500 junk food restaurants in Korea. This study investigated the connections between shoppers' benefits of dining out and the importance of low-cost dining properties in Korea. Using a survey, 279 benefactors of cheap food restaurants were examined. The results demonstrated that shoppers' benefits of eating out fell into two components: hedonic and utilitarian. The hedonic benefit of dining out was positively related to temperament, prompt management, cleanliness, taste of food, friendliness of employees and offices, utilitarian esteem being focused on reasonable value, management Fast and time-limited motivators. Likewise, hedonic esteem had a greater impact on the recurrence of purchases than utilitarian esteem. This review presents experimental evidence demonstrating that Korean shoppers choose inexpensive restaurants more because of the benefits.