Start by transcribing all the focus group tapes and inserting notes into the transcribed material where appropriate. Clean up transcriptions by removing non-essential words. The data needs to be entered very carefully into the Excel sheet such that it needs to be compiled, analyzed and summarized. ADVANTAGES OF USING FOCUS GROUPS• Takes advantage of the fact that people interact naturally and are influenced by others • May be one of the few research tools available for obtaining data from children or individuals who are not particularly literate• Provide data more quickly and at lower cost than if individuals were interviewed separately; groups can be brought together in a shorter period of time than for a more systematic survey. • Generally requires less preparation and is relatively easy to conduct. • The researcher can interact directly with the respondents (allows for clarifications, follow-up questions, surveys). Can obtain information from nonverbal responses to complement (or even contradict) verbal responses. • The data uses the respondents' own words; can elicit deeper levels of meaning, make important connections, identify subtle nuances• Very flexible; can be used with a wide range of subjects, individuals and