We have seen that the Italian need and the need of the French market are not really the same. For this reason, Hilfiger has developed two different values ​​for the two regions. Additionally, we found that the distribution channel was not the same in all regions of the world. For example, we found that Hilfiger was using licensing to enter the Asian market. On the other hand, Hilfiger used supermarkets as a distribution partner in the United States, Italy and France, etc. 1.2 Assessment of Hilfiger's ability to plan future marketing activities. Managerial Hilfiger being a renowned company in the ready-to-wear industry, it has won the largest number of customers in the world. class of employees in his organization. Recently, Hilfiger acquired a large number of world-class clothing designers to strengthen its operations in other regions except the United States. Along with this, Hilfiger has potential financial specialists who are constantly concerned about the company's investments. Financials As a leading company in the apparel industry, Hilfiger has maintained a strong financial position compared to its competitors. After 2014, its profit increased by 5%, or $131 million (Assessing Tommy Hilfiger's business performance - Market Realist, 2016). In this operation, Hilfiger was very successful as it achieved maximum growth in the Latin American and European market. Its operating margin was close to 14% for the previous few years