The first question I'm going to answer is something like "What social and mobile media tools does Red Bull use?" » Red Bull's presence on social networks is therefore omnipresent. Red Bull is active on several social networks, whether Facebook, Twitter, Instagram, Google+ or YouTube. In the world of social media, Red Bull has become a brand with 43 million likes on its Facebook page. His Instagram account has over 12 million followers, Google+ has 5 million, and his Twitter account with the punchline hashtag #GivesYouWings has over 2 million followers. Red Bull's YouTube account has over 9 million subscribers with hundreds of video content and multiple channels such as Red Bull Dance, Red Bull Surfing, Red Bull Snow, Red Bull Skateboarding, etc. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayThe Red Bull mobile application (Red Bull TV) is a global cross-platform application designed for smartphones and tablets and distributed for free worldwide, allowing users to access Red Bull's wealth of music, sports and entertainment event content and serves as a marketing tool to advertise its products and special event promotions to customers. Interestingly, although Red Bull maintains an active presence on several social media sites, it appears to strive to maintain different content on each of its social media sites. Red Bull's posts on Instagram appear to be more engaging than those on any other media channel. The second question is about the social media marketing strategy used by the Red Bull company. Their strategy has several points: Enthuse the customer – Red Bbull’s strategy to engage its audience is to associate itself with extreme sports on its social media sites. It sponsors and promotes daredevil and adrenaline record-breaking events such as Felix Baumgartner's BASE jump from the Petronas Towers in 1998, followed by his space jump in the highly publicized Red Bull Stratos project on October 14, 2012. Educate the customer - Red Bull educates its customers about its products by sharing information via videos and tweets and sending alerts on its mobile app about in-store promotions and also about upcoming sporting events sponsored by Red Bull. • Learn about the product or service – Red Bull helps its audience experience the thrill involved in attending the events it sponsors by posting a video clip of its past events that went viral along with links for fans to purchase tickets for a full season, half season or individual matches. Engage the customer - a good example The way Red Bull engages the customer on social media is when Red Bull posted the photo of Thierry Henry's New York Red Bull MLS team celebrating pose after scoring a goal which went viral and encouraged fans to vote for this as their favorite photo of the season. And the last question I will consider is "How should Red Bull evaluate the effectiveness of its campaigns?" » Red Bull leverages several social networks to promote a lifestyle creating a cult following and a unique brand image in the making. The easiest way to gauge the effectiveness of your online campaigns is to look at the number of views or likes of a video post or tweet to measure the awareness or reach of the campaign message, or look at the number of reposts. , retweets or comments to measure the level of engagement achieved by.