At each stage, you face challenges in your family life that allow you to develop or acquire new skills” (Institute). The five stages of the family life cycle are young and single, coupling or marriage, parenthood: from babies to adolescence, launching adult children, and retirement or retirement years. “Whether you are parent or child, brother or sister, related by blood or love, your experiences throughout the family life cycle will affect who you are and who you will become” (Institute). Your experiences and encounters will also affect your decisions to purchase diverse product/brand selections as you move through each stage of family life.