The Walt Disney Company, more commonly known as Disney, is an American media company based in Burbank, California (The Walt Disney Company, 2012). The company was founded in 1923 by brothers Walt and Roy Disney and quickly established itself as a pillar of American society as a pioneer in the animation industry (The Walt Disney Company, 2012). Today, the Walt Disney Company is one of the largest media conglomerates in the world and continues to be a leader in the entertainment industry, both in animation and live-action film production. Since its founding in 1923, The Walt Disney Company has continued to provide a unique entertainment experience to its consumers, but the company has grown significantly since its inception. Currently, the Walt Disney Company is made up of various affiliates and subsidiaries organized into four business segments: media networks, parks and resorts, studio entertainment, and consumer products (The Walt Disney Company, 2012). Additionally, the company expanded its existing operations to include additional divisions focused on theater, radio, music, publishing, and online media (The Walt Disney Company, 2012). Although the company has experienced considerable growth over the years, the Walt Disney Company is best known for the animated products of its film studios, Walt Disney Feature Animation, and is today one of the most Hollywood's biggest and best known. The studio is recognized as an innovator and pioneer in the field of animation and has developed many techniques that have become standard practices in traditional animation (The Walt Disney Company, 2014). Walt Disney Feature Animation began in 1934 with the production of Snow White and the ...... middle of paper ...... securing an endowment took place. The release of Disney's first film in the new environment, Lilo and Stitch, cost seventy million less than the 1999 hit film Tarzan. Staff were significantly reduced in all film sectors and imperceptible corners for spectators were removed. Additionally, Disney was able to generate revenue through very low-budget films such as Tiger Movie, which only cost $15 million but brought in $45 million in box office revenue. It wasn't until 2003 that Disney finally created its own computer-generated department. that he became aware of the need to train staff in new technologies. With declining morale and increased strain to keep staff trained, all production slowed. Meanwhile, Disney began working with its partner Pixar. From 1998 to 2004, Pixar contributed more than $3.5 billion to Disney Studios' revenue and more than $1.2 billion in operating income...