Generally, marketing is defined as “Marketing is a business term referring to product promotion, advertising, pricing, distribution channels and to the brand image. The term developed from the original meaning which literally referred to going to market, such as shopping, or going to a market to sell goods or services. This is a definition that anyone can easily find on Wikipedia, but is it enough? According to Kotler, “Marketing is more than any other business function: it takes care of customers. Value creation and customer satisfaction are at the very heart of modern marketing thinking and practices. "This essay will provide an analysis of marketing news that appeared in 2008, about Cheestrings, a Kerry Foods cheese snack for children that has a revamped look designed appropriately for the target market. What is this marketing news about? What are the company's marketing strategies? What is their positioning and broader involvement in the market? And what connection can we make with Kotler publishing? “Cheestrings is aimed at parents”. And today, every child in this consumer society wants their daily snack, but it must not be too strong (if it is cheese), not too strong. acidic, nor sweet yogurt... It is therefore difficult to make children consume milk, but dairy products are essential for good natural growth. Parents are therefore looking for nutritious and healthy foods for them. business of Kerry Foods. The solution: combine nutrition and imagination. This is why, by renewing its product packaging, “Kerry Foods is trying to make the product less artificial” with a “softer purple logo” and “different character illustration” on each product. individual packaging, creating the idea that “each Cheestring contains a glass of milk”. Additionally, Cheestrings have a diverse range of flavors: “Original Cheddar, Twister, White Cheddar and Light Variants”. “Today, marketing should not be understood in the sense of the term. the old meaning of making a sale – “tell and sell” – but in the new meaning of satisfying customer needs. (Kotler) “A marketing strategy should be centered on the key concept that customer satisfaction is the primary goal. » (Wikipedia Definition) A new packaging design is a good marketing strategy: “fun facts” attract children's attention while being non-artificial but healthy-looking. grab favors from parents. It's not just a protective barrier that keeps contents clean, fresh and safe throughout the shelf life of perishable products; although “permeation is a critical factor in design.