This logo is an important logo for advertising features. Long gone, fast food restaurants use the kitsch architecture of neon lights to attract travelers to the roadsides, the company has the same location strategy objective which is to open its store on highway exits. The company has proven that its real estate is one of its best marketing strategies. His billboard was a seemingly simple advertising strategy. In fact, it has received a lot of attention from consumers. The company made its big signs as big as possible on the streets because they could lead consumers to an In-N-Out store, and the sign would then say In-N-Out Burger just a little way away. This means the store only has 2.5 miles. The company uses other means to construct its special drive-thru to allow vehicles to pass through the building. On the other hand, In-N-Out has produced a compact building, so the company will not lose any available space (Perman, S. 2009, April 2009).