In today's world, there are many ways for a company to introduce a new product to the market. Tiger Tread, a new product from the National Chemical Corporation, is a great example. John Webster, the company's marketing director, and Fred Farley, the company's technical director, knew they had a very special product to introduce. They wanted to try to introduce the product to two different markets: the industrial market and the commercial market. They had a potential market of 7 million vehicles and want to market them in America's Snow Belt. The snow belt represents approximately 50% of the country's surface area. That being said, the Snow Belt market size would be 3.5 million vehicles. As a basis for forecasting product sales, Webster had reviewed a study on the winter driving habits of American drivers. This study indicated that 18% of cars in the Snow Belt area became stuck at least once during the winter. It also says the average driver got stuck 1.6 times per winter. He knew the study was several years old, so he expected those numbers to be higher due to increased production of smaller, lighter cars. We know that the product was going to be expensive to produce, but we are confident that no matter the cost of production, our sales would be greatly successful at the cost. The cost of producing a 5 oz. the can cost about 75 to 80 cents if they could produce 100,000 per month. If we were to produce 50,000 cans per month, this cost would increase by 5 to 10 cents per can. A 10 oz. the can would cost about 25% more than a 5 ounce can. I can produce. With these numbers, 100,000 5 oz. producing the cans would cost us between $900,000 and $960,000 per year. 50,000 5 oz. the cans would cost us $750,000. 100,000 10 oz. cans would cost us between $1.125 and $1.2 million per year ... middle of paper ... Another way for us to introduce our product can be through the car rental industry. We can use our sales force to make calls to company offices in the Snow Belt. Since our product will be very cheap, we can offer some samples to the company. If all goes well, we will then negotiate a price to make Tiger Tread available to all its customers. This would be a great way for car rental companies to sell the product as well as a great way for us to introduce the product to households. Overall it would be a win-win for us and the car rental company. By following the strategy given by me, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly enter domestic markets via television and/or radio. All these figures and strategies seem to contribute to a successful product..