1.) Which of the eight sources of complexity for today's decision-makers is evident in this case? Explain your choices. Multiply the criteria— Cirque du Soleil a combination of cultures, a range of artistic talents from around the world; such as set design (i.e. makeup, costume and prop builders), circus and theater performers, New Age music and many others behind the scenes who also contribute to the success of the Circus. All these spaces together created a spectacular spectacle. The partner's investment was rewarded and much more thanks to the money earned through the salon's unique brand. (Kreitner & Cassidy, pp. 234-236)Risk and uncertainty – asking the Quebec government for $1 million to put on a show together to celebrate the 450th anniversary of the founding of the city. A blend, as Dragone calls it, a “transdisciplinary experience” that has become Cirque du Soleil’s trademark with just the right mix of circus, live music, theater and scene-makers. After Quebec, Laliberté and Gauthier, with risk and uncertainty, took their show and went to an arts festival in Los Angeles and with a standing ovation, Cirque du Soleil became a formidable talent organization. The future of the company depends on its ability to maintain a culture of risk-taking. The owners have ensured that their brand is not just a drop of water lost in the ocean waves; what they wanted was for their exceptional artists to stand out and be the crest of the wave. (Kreitner & Cassidy, pp. 234-236) Intangible Assets – Cirque du Soleil’s reputation and brand are intangible resources. Just like the creatives who produce the shows with revolutionary technology. Specialized equipment used by trapeze artists when using the "indoor evaporation lake" middle of paper......ate. The creative thinking of Laliberté and Gauthier produced a reward greater than they could have imagined. (Kreitner & Cassidy, pp. 234-236)6.) What is the secret of Cirque du Soleil's success? The most important thing was the brand name, because it represented excellence and quality. Quality combined with anticipation is a unique marriage of diverse arts, circus acts and a local street performer, because it makes Cirque du Soleil a success; this unique combination forms a success of their own. Additionally, each show has never had the same theme. Then, part of the success was the pace of development of each show's production, which lasted three years or more. Success, according to Lamarre, is that “we let the creatives take care of it.” (Kreitner & Cassidy, p. 236)ReferencesKreitner, R. and Cassidy, CM (2011). Management (12 ed.). Mason, OH: South-Weston.