Currently, consumers have positive, but mixed, emotions toward AI. The majority of consumers believe that AI will make society better. According to an independent global survey conducted by Arm and Northstar in 2017, 61% of consumers believe AI will make society better or much better, while 22% believe it will make society worse or worse, indicating perceptions positive. However, AI is a polarizing topic. Among this same set of global respondents, consumers reported feeling optimistic (33%), excited (30%) and enthusiastic (20%), while slightly fewer reported feeling worried (27%). , unsure (25%) and confused (9%). Even as they respond positively to AI's impact on society, people feel a fairly balanced mix of positive and negative emotions. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. Other studies on consumer perceptions of AI reflect this same mixed, but positive attitude. PwC (2017) reported that 63% of respondents agree that AI will help solve the complex problems plaguing modern societies, and 59% of people agree that AI will help people live more fulfilling lives. Additionally, 46% of respondents believe AI will harm people by eliminating jobs, and 23% believe it will have serious and negative implications. Sentiments toward AI are polarized, but slightly more positive than negative. Additionally, 63% of consumers worldwide don't realize they are already using AI technologies. This lack of awareness of AI provides marketers with the opportunity to stabilize consumer perceptions of AI, away from its current polarized nature and toward positive feelings of trust and enthusiasm. AI's status as an immature technology allows companies using it to proactively position the technology in a positive light, with the goal of helping consumers understand the benefits of the technology in a transparent manner. Additionally, finding that 98% of marketers reported feeling optimistic about AI versus AI. Only 33% of global consumers feel optimistic. Businesses implementing AI should be aware of how their customer base may perceive it in order to structure their marketing efforts accordingly. For B2C companies, adopting a more cautious positioning aimed at building trust and educating consumers about AI technology might be the best path forward. Chatbots are text-based conversational applications that allow a human user to speak with a robot that responds automatically. They are seeing widespread interest: 95% of executives say their use of chatbots will increase in the near future. Yet a study by SAP found that only 9% of Fortune 500 companies implement chatbots. With practical applications in customer service, e-commerce and more, chatbots are rightfully worthy of attention. Currently, there are two main forms of chatbots. The first are rule-based chatbots that can only respond to specific commands. If the user does not enter the correct command, the chatbot is not able to understand the prompt. The second form of chatbots is powered by AI. AI-powered chatbots use machine learning, NLP, NLU and NLG to enable conversations of.