To understand the potential of influencer marketing and social media and to discern the quantum of consumers active on social media.2. Understand the extent of market reach through influencers and online word of mouth.3. Analyze the effect of shifting from traditional marketing processes to digital marketing.4. Understand the types of influencers and their effect on marketing processes. The objective of the project aims to study the importance of social media and the Internet as marketing tools and their impact on increased awareness and promotion of products and brands. An effort has been made to study the digital marketing environment of a few Southeast Asian countries. and how it improved their marketing processes and results. Selection of VariablesVariables in research are those factors that can be manipulated and measured. The researcher must determine which of the variables must be manipulated to generate quantifiable results. The independent variable is at the heart of the research and must be manipulated in order to generate results. The variables used here are intention to be on social media, understanding how social media and influencer marketing are connected and the impact they create across the world.