Research MethodologyResearch methodology is a way of systematically solving the research problem. Research methodology includes the research methods, the criteria for selecting research methods, used in the context of a research study and the explanation of the use of a particular method or technique so that the Research results can be evaluated either by the researcher himself or by others. Why a research study was undertaken, how the research problem was formulated, why the data was collected and what particular data analysis technique was used and many other similar questions are usually answered when we talk of research methodology relating to research. problem or study. The main objective of research is to discover the truth that is hidden and has not yet been discovered. Need for the Study The success of a business depends on its ability to attract and retain customers who are willing to purchase goods and services at high prices. which are profitable for the company. Consumer perception describes how current and potential customers perceive a company, its products and services. Consumer perception is important to businesses because it can influence consumer behavior, which ultimately affects the profitability of the business. Companies spend large amounts of resources to influence consumer perceptions. Objectives of the Study • To know the consumer perception towards home insurance products among the people of Delhi. the survey and is limited to the geographical region of Delhi only.• It covers information on people's awareness level and consumer perception towards...... middle of paper ..... . buy the policy?e) Through an agentf) Through a brokerg) Through a bankh) Directly from the insurance company7. Have all terms and conditions been explained to you?Yes No8. Have you made a claim under the policy?Yes No9. How will you rate the overall services provided by the company?c) Satisfactoryd) Unsatisfactory10. Would you recommend this insurance to others?Yes NoCondition If No:-11. What was the main reason for you not being insured?e) High premiumf) Lack of awarenessg) No insurance company contactedh) Unsatisfactory past experience12. Are you interested in taking out this insurance?Yes NoYour opinion on this survey:-__________________________________________________________________________________________________________________________________