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Essay / Strategies used by the media - 542
The media are everywhere. Our society is so accustomed to this environment that we think almost all the advertisements we see are true, but are all these advertisements 100% true or are they hiding something? The media is full of twisted statements, lies and digitally altered images. These strategies are used to make the product attractive. One of the most effective strategies in advertising is stereotyping. Models in advertisements are digitally altered. Women are stereotyped as beautiful, skinny and flawless. Men are stereotyped as handsome, virile and successful. Both sexes are photoshopped to “perfection”. Although these models are just advertisements, do they affect our society? Most people say the media is a good thing. Of course, it's good for connecting with people and keeping up with the latest, but at the same time, media is taking over our lives. Hope Ball, a feminist and relationship examiner in Miami and author of the article “Problems with the Media and Gender Role Stereotyping,” points out that “exposure to media shapes the way people think, act, and talk to each other. » We are so influenced by the media that we change our own...