Businesses use many methods to promote themselves. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Sales promotion: This is when you persuade a potential customer to buy the product you are advertising to them. This is used to increase sales quickly, but It is not a good method to use if you are trying to gain customers in the long term, but there is always a chance that you will persuade them to buy it and it will work. then turns out that they like the product and decide to continue buying regularly, so it's not always bad. This is not necessarily a paid way to promote your brand, you can persuade an individual consumer to buy the product without paying for a large number of people to see it. I see Cadbury's using this a lot as they advertise individual products such as the Double Decker in a very convincing way, for example using happy advertising and giving the brand personality/status. Advertising: Advertisements are very important for a business when it comes to promoting products, and all popular companies seem to feature them a lot, and it's true, advertising helps businesses a lot by showcasing your product to potential customers, but you need to be able to create an ad that stands out from the rest since people see hundreds of ads a day. However, Cadbury's is now able to do any type of advertising and people will listen to them because of the power they have created for their own company in the past, but they just continue to make advertisements that attract attention. attention of people and extend the life of their products. selling: Personal selling is when a customer purchases a product or service after first testing it for themselves to make sure it is what they want or to make sure that 'it meets the standards he expected. This can only be used for certain products such as cars. , perfume, makeup, even Double Decker could use it, but it wouldn't do much good because it's a cheap product with a good reputation, for this reason Cadbury's will gain many sales without needing to give free Double Deckers to attract the attention of these individuals. The benefits of using personal selling include: it has a persuasive impact, the message is personalized, and the customer attention rate is high. However, the downsides would be high cost and only being able to reach a limited number of customers. This is a problem for Cadbury's as they need to reach a wide audience. This method of promotion would therefore not be essential for Cadbury's. Direct Marketing: Now, direct marketing is when a business directly chooses people to advertise to who are likely to want the product or service featured because of their similar interests. Companies use direct marketing in different ways to introduce their product to individuals; one solution would be to send them by direct mail. What's a better way to reach someone than sending a message directly to where their important messages go? This would be an effective method of taking legal action because it is not expensive, but many people simply consider it "junk mail" and do not recognize it properly, sometimes even not opening it. Telemarketing is also another way to use direct marketing; it's when you..