Summary This report was created to evaluate YouProtect's web analytics between July 25, 2013 and March 23, 2014. The goal was to provide useful recommendations for improvement of the website based on the use of Google Analytics. The result of the data analysis showed that YouProtect was in a bad position because apparently visitors tend to leave their website rather than stay there. The reasons behind this may stem from unprofessional layout, outdated material, insufficient quality content, lack of understanding of behavior, and irrelevant keywords. YouProtect is recommended to: Rethink the website layout. Update new engaging content on both websites daily. and social media. Use keywords related to the main merchandise. Compress some image files, HTML, Javascript, PHP and CSS to increase speed. Additional research on visitor behavior is essential to follow up on the conclusion. IntroductionThe objective of this report was to evaluate YouProtect's web analytics and provide appropriate recommendations in order to improve the website. The information was based on the use of Google Analytics which provides data and many aspects of information from Internet users. The analysis in this report will focus on the entire data period, from July 25, 2013 to March 23, 2014 and specific only on the important part of statistics, in order to predict the direction and trends that might impact the the website in the near future. The different types of data such as tables and graphs will be used to present performance, positive comments, negative reactions. and significant changes to the YouProtect website. Observation and analysis1. Audience OverviewAccording to Statistics......middle of article......what-is-a-good-bounce-rate-for-a-website/ [Accessed March 22] Smith B., 2013. Best It's time to post on social media [INFOGRAPHIC]. [Online] http://socialmediatoday.com/brianna5mith/1453951/best-times-post-social-media-infographic [Accessed March 26] Summerfield L., 2012. Long-tail keyword research for SEO: what you need to know. [Online] https://savvypanda.com/blog/long-tail-keyword-research-for-seo.html [Accessed March 25] Thompson D., 2013. Digital Trends 2013: Digital Life [Online] http :// www.experian.co.uk/blogs/latest-thinking/2013/03/digital-trends-2013-digital-living/ [Accessed March 21]Webconfs, nd II. Keywords – The most important element of SEO. [Online] http://www.webconfs.com/seo-tutorial/seo-and-keywords.php [Accessed March 22]Wood I., 2013. The importance of keywords. [Online] http://www.bluewren.co.uk/2013/06/importance-keywords/ [Accessed March 23]