A SWOT Analysis of Apple Inc. Presented by Leah Duncan, Fred Gibbs, Casandra Gibson, Dawn Jordan and Angela PerkinsMission Statement for 2013 “Apple Designs Macs, the Best Computers personal in the world. , with OS X, iLife, iWork and professional software. Apple is leading the digital music revolution with its iPods and its iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with the iPad. of the earth to make excellent products and that doesn't change. We constantly focus on innovation. We believe in simple, not complex. We believe we should own and control the key technologies behind the products we manufacture, and only participate in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can truly focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allows us to innovate in ways that others cannot. And frankly, we settle for nothing less than excellence in every group of the company, and we have the honesty to admit our mistakes and the courage to change. And I think that no matter who is in what position, those values ​​are so ingrained in this company that Apple will be extremely successful. » The statement is unique and reflects the culture of his company. Amazon is simple, short and to the point. The vision tells you exactly what the company wants to create. Apple's vision statement is longer and describes the company's values; it's Apple's DNA. Apple's curr...... middle of paper...... rd readers. Flash memory is significantly smaller, has no moving parts, and boots up immediately. Since these chips have lower storage capacity and cost more than traditional hard drives, this is a great near-term growth opportunity for Apple. When it comes to Apple's long-term growth, how about an iTV? There have been rumors about this, but with the 2013 Christmas season having passed, the tech industry is eagerly awaiting any sign of this becoming a reality. “With smart TVs taking over the TV market, analysts say the time is right. ripe for the launch of an Apple iTV. Smart TV adoption increased from 12% in 2011 to 25% in 2012, according to a new report from TDG. says Dan Granham of techradar.com. http://www.techradar.com/us/news/television/apple-itv-release-date-news-and-rumours-1045768