Social media is the privileged place that produces apathy and the bystander effect. For example, many of us have witnessed some form of online bullying and do not intervene. Why don't we include ourselves? I personally don't like getting involved in something online in front of the whole world that has nothing to do with me, it's a key example of the bystander effect. The bystander effect occurs when the presence of others discourages an individual from intervening in a situation. Social psychologists Bibb Latané and John Darley popularized the concept following the infamous murder of Kitty Genovese in 1964. (Psychology Today 1) Latané and Darley attributed the bystander effect to the perceived diffusion of responsibility. Bystanders are more likely to intervene if there are few or no other witnesses and social influence. Individuals in a group monitor the behavior of those around them to determine how to act. act. (Psychology Today 2) In Genovese's case, each bystander concluded from their neighbors' inaction that their own personal help was unnecessary. (psychology today