Many studies over the past decade have presented the connection between self-reflection and people's behavior. In particular, Gino and Mogilner (2014) found that getting people to think about time rather than money affected them in a way that would cause them to think about who they are, and thus discourage them to participate in unethical behavior (deception). the required task). However, after conducting further research, Gino and Mogilner's (2014) findings do not seem conclusive. This is due to the possibility that the operationalization of the concepts of self-reflection, time, money and morality and, therefore, the methodology of the study, were not applied appropriately. Certain demographic variables also biased Gino and Mogilner’s (2014) findings. The previously mentioned factors call into question the applicability of these concepts in the real world. The methodology used in Gino and Mogilner’s (2014) study plays a major role in operationalizing the concept of self-reflection. One method of measuring self-reflection in Gino and Mogilner’s (2014) study included the use of questionnaires. Philippi and Koenigs (2014) investigated the relationship between self-reflection and psychiatric illness using several types of self-report scales such as the Self-Awareness Scale-Revised (SCSR). The SCSR, developed by Scheier and Carver (1985), contains 22 questions regarding both public (e.g., appearance and opinions of others) and private (e.g., internal thoughts and emotions) self-awareness. However, although questionnaires are easy to administer, they may be insensitive to changes that occur over time and may be inaccurate in some circumstances (Offer, Kaiz, Howard, Bennett, 2000;...... middle of the article... ...l like gender differences because of the biases they can cause. This will allow Gino and Mogilner's (2014) findings to be more applicable to others and to the real world. is clear that Gino and Mogilner (2014) attempted to do so show a compelling link between time, money and morality However, different aspects of the study such as the use of questionnaires to measure self-reflection. , the operationalization of the concepts of morality and unethical behavior and the lack of consideration of certain demographic variables such as age, gender and education level, can cause bias and lead. to inconclusive results. Therefore, it is possible to conclude that a different methodology should be applied, in order to show an even more convincing connection between time, money and morality. any gap. This will allow the results to be more applicable to the real world..