The Porter's Five Forces framework is a tool that focuses on the macro environment of a business or corporation. In this case, I will focus on a leading low-cost airline in Europe that has grown over the years thanks to the company's favorable strategic positioning. The analysis of Europe as a country and the systems that affect it is also assessed in the paper. However, the analysis will focus on Ryanair as an airline in Europe and the strategic analysis of the environment in terms of Porter's five analytical frameworks. Ryanair is ranked among the leading airlines in the European Union. Ryanair is located in Europe, which creates the need to examine the political, economic, social, technological, legal and environmental (PESTEL) sectors of the company. The link is obviously described as market forces in Europe and how these affect Ryanair should be examined. However, in many cases not all questions will be relevant to a particular industry. It is therefore necessary to focus on the issues that have the most significant impact on the industry. By carrying out a PESTEL analysis on the industry, we will be able to identify and understand the key factors that may have an effect on the strategic decisions to be made by companies operating in the industry like Ryanair. Europe is a country that is stable, has potential for expansion, faces pressure from unions and taxes carbon for the global environment. The social environment experiences variations in demographic configuration, thereby affecting consumer preferences. Socially, the country experiences many short trips with threats of terrorist attacks and growing environmental awareness. Legally, the focus is on emissions and the medium of paper. Continue to look for ways to reduce costs and ensure that more bookings are made online rather than by call. As the analysis above shows, weaknesses such as press vulnerability due to poor customer service can be strengths and other threats such as price sensitivity minimized by opting for traditional methods of transportation air. Ryanair can obviously work better and be better than the current system. situation. The opportunities and strengths practically outweigh the threats and weaknesses, which shows that the company's current situation is favorable. Ryanair is located in Europe and can use this to its advantage as this position also gives it a competitive advantage. Ryanair is not there yet, but with flexibility, deeper analysis and different approaches that build on its strengths and opportunities, it will be able to reach greater heights..