Table of ContentsCompany Profile and CharacteristicsOrganization ObjectivesFunctional Structure Future Growth and OpportunitiesInternational Home Appliance Market business management, customers, competitorsCompany profile and characteristicsThe Rammal group is one of the Lebanese leaders in the retail sale of household appliances. Since its establishment in 1994 under the name RAMMALCO, they have built a sincere reputation. In 2000, the board of directors changed the company's name to Rammal Group, with headquarters at the Hadi Nasrallah branch. Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayAfter several years of success and hard work, Rammal Group was able to open its second branch in Jnah in 2009. Within a year, the company was able to expand its market to Gallery Semaan Crossroad as a new major store in 2010, this leap pushed the company to reach Tyr Jal-al-Baher at Samhat Center to realize its fourth branch in 2011. After being named bestseller of the year in 2014, the dream did not stop and they expanded their business to Bir Hassan and Baalbeck in late 2017-early 2018 as Rammal Group with 6 branches. Rammal Group is the exclusive representative of “General Tech” in the MENA region, giving the company a competitive advantage as an air conditioner wholesaler in the country. The company offers its customers the widest range of products in the market, ranging from laptops, air conditioners, televisions (all kinds), games, all types of household appliances, mobile phones and all related products. The company's mission and vision is to be able to create their own TV screen and lens, and to be able to come to market in 2 years, planned for 2020. Their own vision is to become the leader in the household appliances sector in Lebanon prior to customer satisfaction and needs, in other words, having the best quality at the lowest price. Organizational Objectives Their main motivation is to retain and satisfy our customers by providing the most efficient sales and services for quality products. The Rammal Group always cherishes customer satisfaction, constantly offering new products that adapt to changing lifestyles. Their main objective is to be able to target all generations and all types of customers according to their budget. The variety offered by the company attracts customers with low salaries, medium and high budgets. The CEO, Mr. Adnan Rammal, adapted a simulation program imported from Canada and distributed it to all its branches to be able to track customer needs and wants from statics. that the algorithm provides every 48 hours. All the research and development invested in the company shows great market penetration in recent years. Functional Structure Future Growth and Opportunities The home appliances market is growing rapidly with generations, there is also a growing interest from private equity companies in acquiring homes. household appliances and home automation companies, which will keep investments in the sector at the peak over the coming years. With demand for all these products increasing significantly, the company is expanding its market to Eastern Europe in 2019, targeting Ukraine as its first investment. The company rented a 450 m2 store located in the heart of kyiv (Khrechatic Street), with a market penetration strategy. Since these types of companies.