IntroductionGlobalization and advances in information and communication technologies are two main characteristics of a growing economy. Electronic commerce or electronic commerce has seen considerable growth in the business world thanks to globalization. Information and communication technologies (ICT) are one of the main factors in wealth creation and sustainable economic growth, because by applying new technologies, companies become more competent, can access new markets and more job opportunities are created. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay Asia is an example of such an emerging power, as it accounted for almost 40% of the world's gross domestic product in 2003. become a major destination with around 60% of foreign direct investment going to developing countries in Asia. Online retail sales in India grew from US$3.8 billion to US$38 billion in ten years from 2009 to 2016. E-commerce sales through retail are expected to reach US$52.301 million and the total number of digital buyers in India is expected to reach 329 million. The continued strong growth of e-commerce may be due to factors such as companies' innovative business models, the variety of payment and shipping options available to customers, technological advancements, and the adoption of new enabling technologies. by consumers. The Indian consumer's trend towards privacy, flexibility and convenience of online shopping has further boosted the growth of e-commerce. The benefits include reduced costs, increased accessibility for consumers, efficient business processes and better supplier management. India boasts of its huge workforce with around five hundred million plus employees working in unorganized businesses and learning traditional knowledge on the job. With businesses adopting newer technologies, improving workforce productivity and efficiency poses a significant challenge. SMEs have played a crucial role in creating jobs, innovation and export income for the economy with the help of subsequent policies and the planned economy. since 1951 by SMEs of the Government of India to not only promote country-led growth but also to strengthen the country's infrastructure. In this competitive business environment, SMEs need to be aware of innovative and new e-marketing strategies to maintain their edge over other businesses. E-commerce plays an important role in small and medium-sized businesses. With the development of e-commerce, consumers no longer need to be physically present to finalize the transaction, they can instead do it at home. But the idea of ​​e-commerce is still new for SMEs. (Paul Jones et al., 2013) Despite all the benefits, only 27% of online SMEs use e-commerce (KPMG, 2015). Some of the common barriers faced by MSMEs in preparing for e-commerce are costs (hardware). , lack of awareness about the benefits of technology, poor physical infrastructure, lack of skilled workforce, privacy and security issues, low accessibility to financing, misperception issues (technical complexities, e-commercea privilege for large-scale industries). advantages Developing countries have failed to take advantage of new information and communication technologies. Some business models have successfully adopted e-commerce, but little attention has been paid to strategies for successfully integrating e-commerce into SME business models. (Kshetri, 2007, p. 443) Developed countries like USA, UK, Australia, Canada and other European countries are the major beneficiaries of e-commerce business models. Even though Indian companies use information and communication technologies in the same way as other countries, the growth is limited to very few cities and mainly to multinational companies. The poor legal regime for e-commerce constitutes one of the major challenges that SMEs must overcome before successfully adopting such a model in their activity. MSMEs saw 27% higher annual revenue when they adopted a higher level of digital engagement. MSMEs using e-commerce experience up to 60% reduction in marketing and distribution costs. Despite the benefits of e-commerce in creating sustainable economic growth for all businesses, only a few SMEs are adopting it, especially in India. This article attempts to take a closer look at some of the companies that have entered the e-commerce industry, along with their experience and advice for other businesses looking to establish themselves in this area. All companies studied in this article are based in India and represent different industrial sectors, from manufacturing to services. DiscussionElectronic commerce or electronic commerce is a subsection of electronic commerce that involves the relationships of exchange of services between businesses (B2B) and between businesses and consumers (B2C). E-commerce means the initiation, organization and execution of electronic business processes; in other words, exchanging services using public or private communication networks, including the Internet, in order to obtain added value. Electronic funds transfer (EFTI) in the 1970s was one of the first e-commerce applications in which money was transferred electronically between financial institutions. establishments. Next came Electronic Data Interchange (EDI) which was not just limited to financial transactions but could be used for other types of transactions, followed by train reservation systems to online stock trading. In the 1990s, with the emergence of the World Wide Web, the term electronic commerce or e-commerce was introduced. In 1999, the focus of e-commerce shifted from B2C to B2B, and in 2001 from B2B to B2E, to c-commerce, to e-government, to e-commerce. -learning and m-commerce. In 2009, e-commerce began to emphasize social commerce channels like Facebook and Twitter. The Internet is not the only important factor for analyzing e-commerce, but econometric methods of data analysis are well suited to the study of e-commerce. The bulk of the data collected is typically economic data such as prices, quantities, consumer willingness to pay, business-to-business competitive dynamics, and market performance. (Kauffman and A. Walden, 2001) E-commerce can have the following four perspectives: Keep in mind: This is just a sample. Get a personalized article from our expert writers now. Get a trial.