This move will leave P&G with approximately 70 brands that account for 90% of its $83 billion in annual sales and more than 95% of its profits (Ng, 2013). By reducing the number of brands they have, P&G will be able to invest more in products that they know perform at a high level. When asked about this decision and its effect on the size of the company, former CEO AG Lafley replied: "I'm not interested in size at all, I'm interested in whether we are the preferred choice of buyers (Ng, 2013). “With this plan in motion, P&G can put more effort into growing the brands its consumers know and trust, and they can continue to grow to their potential.