We all know that media is a form of communication, but not just any form. It is the broadest and most versatile form of communication. Any content represented by the media is seen or read by millions of people, and everyone perceives it differently. The media does not present or display things haphazardly on paper or on screen; it is carefully analyzed and then placed before our eyes. It is a basic rule of the media to play with their audience with every possible technique. Today the common man does not understand the tactics and strategies used by the media, they are consumers and they will consume whatever is presented to them. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original EssayThe media has the quality or skills to attract and influence viewers. It shapes the mind by feeding consumers something false, a myth or a partial reality. Once consumers start praising this misrepresentation (which they don't know exists), the media begins to exaggerate their presentation even more rather than keep their heads down. If common sense is lost in men, the media pushes it to stay that way so that there is no chance of regaining sanity. This is the principle of communication for the media; it is vast, reaches millions of people at the same time and has more influence than any other form of communication. Media comes to us through many media such as; press, magazines, journals, news channels, entertainment channels, radio broadcasts and the Internet. Basically the print, electronic and digital media (which includes everything) that we now depend on. In this day and age, media cannot be shut down and reversed; it will only grow every day. Since it is true that in our modern age we depend on the media, we have nowhere to go. We want to consume something from the media and it is now difficult to distinguish what is real and what is fake. We are mere puppets in this world of media and digitalization. Consumers are those people who feed on the content or information provided by the media. Now every consumer has a different response towards the media, but one thing common among these people is that they always come back to find information in the media. Print media and its effects on the public. Print media includes books, magazines, newspapers, etc. These media are good for advertisers and marketers because print media is more reliable than television or the Internet. Newspapers are a simple way to raise awareness and get a deeper insight into what's happening. An individual's reading and writing skills can be improved. We must admit that genders are objectified in the media. Advertising has extremely negative effects on women and girls. These things led to #MeToo because men started viewing women as objects. The media defines its own perception of what beauty is and should be, which creates a complex among people. We all know the "Barbie Doll" look, a woman must be tall, white blonde, have perfect skin, silky hair and slim to be considered beautiful. This is how she is represented in films that neglect natural beauty. This image is created by the media itself and that is why they beautify every woman who has to work on screen. Just like women,.