There are many differences between television and social media. Social media, unlike television, reaches a very different audience and caters to an entirely different demographic. While nearly two-thirds of American adults use social media, the majority of social media users are segmented into the young adult (18-29 year old) section (Perrin, 2015). Additionally, unlike TV or print ads, social media posts only immediately reach those who choose to receive messages from their respective campaigns. As a result, using social media in a campaign can provide an even more effective mechanism for reinforcing campaign messages and support for a given candidate. After all, one of the main effects of advertising, in general, is that instead of changing people's opinions, advertising generally serves to reinforce an audience member's presuppositions (Iyengar and Simon,