The relationship between public relations practitioners and journalists has always been a very current topic of debate among professionals working in the news media industry. Journalists generalize public relations practitioners as “image doctors”, devoid of values, integrity and principles. On the other hand, public relations practitioners denounce the laziness and lack of originality of today's journalists. However, upon examination, it becomes clear that both professions depend on each other to gather and distribute information to their target audiences, thereby causing conflict between the two fields. It is clear that the relationship between the two practitioners is symbiotic in nature. Exploring the relationship from the perspective of industry practitioners, this essay will compare the ethics and principles between the two practitioners, discuss the role of the "gatekeeper" and the influence of the digital revolution to illustrate the co- dependence and the reciprocal links between journalism and public relations. Understand the co-dependence between the two industries; it is necessary to discuss the opinions and perspectives of two elite practitioners through recently conducted interviews. Dan Hutton, director and publisher of Sydney's eastern suburbs sports and lifestyle magazine 'The Beast', and Kristy Wilson, Channel Ten's highly respected head of advertising. The relationship between journalists and public relations (PR) practitioners is a “love-hate relationship, mutually beneficial but fraught with tension (DeLorme and Fedler, 2005). The two practitioners share a common role, in that they both seek to satisfy the public with information through various mediums. Ms ....... middle of paper ...... share a similar interest in providing information to the press. In conducting interviews with Mr. Hutton and Ms. Wilson, it is clear that media and public relations professionals interact with each other regularly. In examining the ethical principles of both practices, it could be emphasized that both fields must conform to a set of morals and values ​​that underpin how both practitioners are expected to act according to principles. The evidence also demonstrates how the evolution of Web 2.0 has influenced change in media relations, but highlights the compelling need for both practitioners to adapt effectively to these changes to ensure that both areas are not wronged. In conclusion, as the evidence suggests, there is a need for practitioners to work together in a professional and mutually beneficial manner to fulfill their individual responsibilities..