The reasons for Xiomi's success in India lie in the fact that despite being an international smartphone brand, it started its business in India with Indian techniques and tactics rather than simply applying global business models. and practices in the local market. They believe that technology is something that everyone should benefit from. Moderate price with advanced features is something that makes it different from all and easy to afford. India is a developing country with all kinds of people, from the richest to the poorest. The main majority resides in the middle class. So for middle class people it is something better at the most decent price. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Therefore, thanks to this, Xiomi was able to take a place in people's choice and achieved great success in just a few years, leaving behind the very popular Micromax and Intex. Not everyone can afford expensive phones like Apple and Samsung. They prefer online marketing rather than offline. For them, offline is secondary. Most mobile phone companies spend a huge amount of money on marketing their product. Here's something that makes Xiomi different from everyone. Unlike other companies, it does not spend heavily on marketing, but rather uses its amount profitably in each sector, in a very tactical manner. They use social media and word of mouth as a tool for building their brand rather than spending millions on celebrities for advertising their brand. During its launch period, it engages its customers in a very unique way by quoting different offers, discounts, taking their perspective into account. what they expect more from a mobile. It manufactures its devices locally, thereby reducing costs through a favorable tax structure. When he manufactures his device locally, it has various advantages. For example, the manufactured devices reach the market in a very short period of time because in the import and export procedures it takes a lot of time as well as huge amounts of money for taxes. has a longer lifespan of its product, approximately 15 to 18 months. They play very tactfully here. Even though they have stocks left on the market, they suddenly and drastically reduce prices. We never hear that Xiaomi launches its models frequently. This is a very important key factor as it launches barely 3-4 models per year unlike other companies which launch various models. It takes time. This doesn't happen frequently, but when it does, it happens brilliantly and has the best features. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Custom Essay The MI Community. She runs her own community using an intensive social media strategy, where fans of the brand are dubbed "MI Fans", where they can discuss the models' gadgets and give an honest opinion without any fear of judgment . Produces a very limited quantity of its products to avoid losses and waste. Usually, different brands offer huge stocks, which sometimes leads them to losses. Xiaomi plays with great tact and statistically it reaches immense heights..