It will appeal to anyone who uses technology on a daily basis, which seems to be almost everyone. Today it might be the usual housewife as she shuttles the kids and their friends to school and soccer practice. It might also appeal to young drivers who are just learning how to be the safest on the road. Above all, they must have their hands free while driving. This could also appeal to the older generation of retirees, they may be starting out with a smartphone but need directions to their next road trip destination. This type of technology could be useful for them to avoid getting distracted on the road. To me, that sounds like anyone these days. Most people are excited about new technology and the fact that we can text, call anyone, and even navigate to a new location. This is all done while connected to a phone, without even looking at the screen, which makes it even better. It is true that the company behind this poster is trying to sell its cars with the hands-free system in the cars. Therefore, showing this image to people might encourage them to buy a car with these features instead of another without