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  • Essay / Lofty Airways Case Study - 979

    These benefits include: • The continued survival of Loft Airways• The ability of Lofty Airways to support and successfully implement business strategies• Strategic human resource management can create a competitive advantage for Lofty Airways, which also, through strategic human resource management, can enable Lofty Airways to maintain its competitive advantage• Can improve the responsiveness and innovation potential of Lofty Airways• Increase the number of options achievable strategies available for Lofty Airways • And strategic human resource strategies can also improve collaboration and establish teamwork between the HR department and line managers. So to answer Mr. Flyaway's question, yes, as the National HR Manager of Lofty Airways, he should invest time and resources in developing HR strategies because HR offers many advantages and benefits to a modern organization like Lofty.