KFC's target audience are people who like to eat fried chicken. KFC's main customers are between 4 and 45 years old. KFC foodies can enjoy it as an environment for family or social gatherings. For the teenager, he likes to have lunch or dinner out with his friend. They are considered impulsive eaters as long as they are hungry. They like to constantly look for variety and new tastes in food. They prefer to have lunch or dinner at KFC because KFC can satisfy their needs and wants. KFC brings a lot of convenience to people and their service is good because they serve the food quickly. KFC offers different types of food for the customer to choose, and the price is affordable for them. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Plus, KFC has the family set for a family. However, some employees have their own families so they can bring their children to KFC to enjoy their dinner. Additionally, KFC offers the party package. As the party package is aimed at children, some parents want to celebrate their children's birthday. The parent can choose the package they want. Each package contains a different type of food. The package inside contains lots of food like chicken, nuggets, whipped potatoes, coleslaw, fries, cheese wedges and soft drinks. KFC also offers prizes for games and gifts for children. Therefore, parents do not have to worry about how they want to organize a birthday party for their children. At present, KFC is one of the places they can choose. They can organize a birthday party at KFC and also invite people to the birthday party. On the other hand, KFC mainly focuses on citizens in urban areas because most of the employees are in a hurry to work. The employee prefers to go to KFC for convenience because he can get the food faster and does not need to wait too long for the food. KFC offers a package suitable for low-income communities to come and consume. KFC's Super Jimat Box is popular, so to attract more customers to buy it, KFC launched the Super Jimat Box range with five value boxes (2016). There are Snacker Boxes, Lil' Zinger Boxes, Wrap Boxes, Variety Boxes and Signature Boxes. Each box offers abundance and variety at prices as low as RM8.95 nett. The design of the five-value box aims to satisfy customer needs. Each box includes chicken, fries and a soft drink. KFC Super Jimat Box lets customers get more for less.