Nestlé is the largest food processing company in the world. In business for over a century, Nestlé was founded by George and Charles Page and Henri Nestlé in 1866, in Switzerland. Processing a wide range/varieties of products; from baby food to chocolate to drinks; it has captured the hearts of billions of people of all ages and both sexes. The two world wars and the Great Depression did not affect Nestlé but instead increased its revenues. Indeed, during these difficult times, healthy and fresh foods were rare, and only Nestlé was the company that allowed everyone to produce healthy and fresh products. Nestlé's strength lies in company experience and loyalty. A company that has been around for 147 years, with virtually no significant complications, has certainly won over some solid consumers. And it is by having a loyal consumer base that Nestlé gains its strength. Loyalty and faithfulness are very rare these days, but Nestlé is one of the very few companies that possesses both of these characteristics. In addition to this, Nestlé has strengthened itself with major commercial campaigns. Starting with newspapers, Nestlé moved to television advertisements when televisions were first introduced. As the Internet began to grow, Nestlé did not waste a second and launched its campaign via the Internet. Thus, Nestlé managed to conquer all media which brought it more popularity and growth. On the other hand, Nestlé has grown further by integrating brands into its clan. For example Maggie and KitKat, which were produced by different companies. Nestlé has come a long way, it has learned from its past mistakes when it has had them. Today, she has no major weaknesses, she has been ruling the food and drink genre for decades, and through her campaigns she has only increased her revenue more and more every year. The company has a great opportunity to remain number one for decades as long as it remains loyal to its customers. There are many competitors and everyone wants Nestlé to fall so they can grow. However, Nestlé knows that if it continues to produce healthy and fresh food, no one will ever take its place. As mentioned earlier, Nestlé has gone through many difficult times, such as the two world wars. However, this did not pose any threat to the company, but on the contrary, the demand for health products increased, thereby increasing Nestlé's sales and revenue. Now, of course, as with any other company in the world, if the global economy suffered, Nestlé's sales would decline slightly. Indeed, Nestlé manages the prices of its products in complete security. Nestlé's goals and objectives are numerous. However, Nestle tends to be the best in the food processing field in terms of quality, meeting all the requirements and needs of its consumers, etc. ; On another note, the company's main slogan is “Roadmap to Good Food, Good Life”. Nestlé thus shows that its products are very healthy, which will offer consumers a healthy life. The company's primary goal is to be recognized as the global leader in health, nutrition and wellness. In addition, the company wants to gain the trust of all its shareholders and be a financial idol in its sector. Nestlé believes that trust is only earned over a long period of time by consistently providing valuable, high quality and safe products. The company also states that one of its main advantages whichWhat sets its competitors apart is the hard-to-copy formulas it offers in its products that are unmatched. Nestlé will always deliver its products wherever, whenever and however. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The four Ps are: price, product, place and promotion. And when it comes to Nestlé, the company ranks well in all four categories. Starting with the price, Nestlé has implemented favorable prices on all its products, which allows anyone with a decent income to be able to purchase such products. Of course, Nestlé products cost slightly more than those of other companies, but this is due to the company's reputation and experience. When it comes to products, Nestlé has covered virtually all food and beverage products in the world. A wide variety of products has made it easy for Nestlé to reach all age groups and genders all over the world. For this reason, Nestlé does not just rule over a single place or region, but it has become an international company where almost everyone has access to its many products. As mentioned earlier, when Nestlé was first introduced, it promoted its products through the newspaper, which was the only media genre then. After a few decades, when television was introduced, Nestle extended its promotional campaign to television and the same thing happened with the Internet. Its friendly campaigns and health-related slogans have increased its consumer base. Nestlé offers a lot of information about each of its products and the company as a whole on the Internet. Thus, consumers can get all their questions answered in no time, thus convincing them that Nestlé is the right choice for them. Their statement “Good Food, Good Life” has been defined as providing consumers with the healthiest and tastiest food from morning to night and on all occasions. From this statement, it can be concluded that some of the personality traits of Nestle are: approachable, loyal, dedicated, active, clean, alert, faithful, considerate, etc.; Nestlé's unique selling point is that it communicates well with its consumers through print, internet and television. In addition, it is scientifically proven that its products contain all the vitamins and minerals essential to humans. Its food is composed of different tasty flavors and high qualities. In terms of positioning, Nestlé is considered a leader in the manufacturing and distribution of high-quality, nutritious foods in low- and high-income countries around the world. In addition, produce a range of healthy products at low prices. Nestlé has many competitors around it. Two of them are Kraft Food and Unilever. These two companies offer consumer goods. They are also widely known and respected in the food industry. Unilever was founded by William Lever in 1890 and till today its products are sold in around 151 countries around the world. Its main mission is to add vitality to life. This mission is supported by a famous company slogan “Feel good, look good and get the most out of life”. Unilever offers a wide range of products, like Nestlé. They are produced in different sizes and in user-friendly packaging. As mentioned earlier, Unilever is present in over 150 countries. It is therefore a multinational company. This is widely distributed and is accessible to everyone. Advertisements, billboards and television commercials are part of Unilever's promotional campaigns.,.