This idea comes from several business analyses. Innovation is made up of three main bodies 1. generating new ideas 2. selecting the right ones 3. implementing them. Innovation is also related to several factors such as a product, a process and a service or a fusion of these. Peter Drucker (1985) pointed out that there are seven sources of innovation in entrepreneurship. 1. The unexpected 2. Incongruity 3. Need for process 4. Change in industry and market structure 5. Demographics 6. changes in perception, meaning and mood 7. New knowledge. Innovative entrepreneurs experience stronger growth and are more successful. The majority of companies are spending more and more money to develop their R&D organization, as OECD countries spend $700 billion per year on R&D. More than 16,000 U.S. companies operate their own industrial research laboratories, and there are at least 20 companies that have budgets exceeding $1 billion. “Companies that do not invest in innovation are putting their future at risk. It is unlikely that their business will grow and be able to compete unless they seek innovative solutions to emerging problems” (Australian Government website, 2006). There have been some good examples of innovation in entrepreneurship recently. First his "Rod Drury", he received the HI-Tech New Zealand "Entrepreneur of the Year" award in 2006 and 2007. Drury founded Xero, it is a publicly traded company.