Do you have a mobile app that you want people to download? In this case, this lens may be a good option. The promotion you make will be connected to an appropriate store where individuals will have the option to download your app. Video Views: This goal helps you get more people to view your video content. Video content can be used on both Instagram and Facebook. You are also able to determine the number of people watching your recordings as a rate (25%, half, 75%, 100%). Since these videos play automatically on Facebook and Insta, you need to be sure that you are following a good video marketing strategy. Lead generation: This objective gives you the opportunity to run an ad where you can collect information about people directly on Facebook. The ad will go through a lead form on Facebook where people can fill out information, most of the form will be pre-filled. Conversion Goal Now that you have enough interested people, you might be interested in encouraging this group of people. public to buy or use your product or service. Here are all the campaigns used in the conversion objectives.