I applied Williams' (1998) host-guest relationship model to the Dubai case study. On the left side of Figure 1 (Appendix), where two cultures are relatively different, cultural conflicts are likely to occur – for example in Dubai. Differences in the host-guest relationship may be caused by tourists' lack of knowledge, understanding or sensitivity towards the local culture (Sharpley, 1999). However, on the right side of the diagram, as the two lines converge toward each other, the host country and the guest country are likely to have relatively little cultural conflict because their cultures are relatively similar, e.g. the United Kingdom and the United States. From this model we can conclude that countries with increasing cultural similarities will have minimum cultural impact and countries with cultural dissimilarities will have maximum cultural impact. The demonstration effect is also essential for understanding the impacts of tourism within society. De Kadt (1979) defines this as “changes in attitudes, values ​​or behaviors that can result from simple observation of tourists”. The local host population (especially those from developing countries), when observing their guests, can work harder at the things they lack, thereby contributing to development. However, the host population might become dissatisfied and resentful and decide to pursue the level of wealth they desire through illegal activities. (Mathieson and Wall 1992). McPheters and Stronge (1974) noted in a study in Miami that there was a strong correlation between the tourist season and the crime season. The growth of mass tourism is often accompanied by an increase in crime, as the presence of large numbers of tourists carrying valuable items attracts criminals. A third case study shows the effect of tourism and crime in...... middle of paper.... ...in other words, it amounts to removing employment from traditional work. In conclusion, I believe that the host country should define and implement policies to educate guests on how to behave when entering that country in order to limit the negative impacts of tourism on the country. local population and community. Singapore is an example: the government has established rules and guidelines that tourists must follow. Countries need to educate tourists through tourism bodies, tourist agencies and national guides (e.g. Lonely Planet) on relevant culture, norms and laws if they are to reduce the negative impacts of tourists and demonstrate to the local population that positive tourism is an economic issue. benefits such as spending and jobs and safeguarding heritage, environment and local values, thereby encouraging and developing long-term sustainable socio-cultural tourism.