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Essay / Analyzing Tesla's Dynamic Capabilities to Gain Market Share: Sensing, Seizing, and Transforming
Table of ContentsAutopilotElectrificationSoftwareDesign“Tesla has undoubtedly contributed to the transformation of the automotive industry” - Dyer J. Say No to Plagiarism . Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayDetection – Anticipation of new opportunities. Tesla evaluated the evolution of technology in the automobile industry without harming the environment by working towards sustainable development. Growing concern over global warming, growing campaigns for eco-friendly products, and the rapid pace of technological development are just some of the issues businesses are addressing. This is where Tesla saw some of the technological and business opportunities. Research and development activities were intensified and the probing and reassessment of customer needs and technological possibilities. Tesla's continued exploration, especially in the evolution of technology, has been very remarkable over the years. Competitors saw the same opportunity but may have calibrated it differently, which changed the nature of the opportunity. In fact, in 2001, General Motors destroyed all of its electric models in a junkyard, Musk says. "When we made the Roadster, GM made the Volt, and then Nissan felt confident enough to go with the Leaf. Basically, we got the ball rolling with the electrification of cars. The ball is rolling slowly, but it is Rolling. “Seize – once a new opportunity is detected, it must be addressed through new products, processes or services. Autopilot Since Autopilot first appeared, other automakers have announced their own plans to deploy semi-autonomous or highly automated systems. GM equips the Cadillac CT6 with Super Cruise. The Mercedes-Benz S-Class gets Drive Pilot. Nissan has ProPilot. Audi says the new A8 will be Level 3 autonomous. And so on.ElectrificationAutopilot has forced major automakers to start developing their own semi-autonomous systems, Musk's commitment to bringing electrification to the masses has proven equally influential.Software “They continue to sell vehicles that are incapable of learning and improving and are highly vulnerable to obsolescence,” Morgan Stanley analyst Adam Jonas said in a recent note to clients, according to Electrek. “Automakers have had ample opportunity to take Model S apart in the lab. We suspect that Tesla's vertically integrated in-house software capabilities and willingness to assume hacking risk make the difference. “DesignTESLA made cars cool and desirable, unlike any other car on the market. Transformation “Tesla’s transformation came from creating popular products, forging profitable partnerships, and constantly pursuing self-disruption.” Thanks to David Teece's Dynamic Capability framework, Tesla has great opportunities to gain market share. Over the years, the company has shown that it is moving towards open innovation. seriously despite threats from new competitors and continued doubts about their "ambitious plans" like what Zachary Sashan cited in his blog titled "11 Tesla FUD Claims of Years Past", Tesla still demonstrates unwavering leadership in 'innovation. Tesla Motors continues to generate new ideas. (detection), another great way to gain market share is to spot new trends before competitors, detect new opportunities and.