Introduction: Over the past 146 years, millions of Australians have grown up with memories of eating Arnott's Biscuit. Arnott's is not only a food company for many Australians, but is seen as part of Australia's history and our national icon. Arnott's is the largest biscuit manufacturer with a dominant value share of 61% in the Australian biscuit industry (Arnott's Biscuit Limited Annual Report 2013). Arnott's is the major player and leader in all segments other than the cookie industry. They produce the largest and widest collection of cookies ranging from chocolate cookies to savory and sweet cookies. However, Arnott's is best known for its line of chocolate biscuits called Arnott's Tim Tam. Arnott's Tim tams are a popular shopping item in Australia, selling almost 30 million packs each year (Arnott's Biscuit Limited Annual Report 2013). Tim Tam is a famous product that has gained celebrity status all over the world. He is best known for his unique style of dining called “The Tim Tam Slam”. As this product is well known throughout the world, Arnott's is looking to internationalize its brand by exporting Tim Tam to the Philippines. Recently, the Philippines has moved away from agriculture and manufacturing to become an industrialized country (AusTrade 2013). The Philippines' retail sector is well established and is recognized as the third largest import market for processed and packaged foods (Agriculture and Argi-Food Canada 2012). Filipinos are known for their love of food, especially sweets (Rodell 2002). The Philippines will be a big market for Arnott's Tim tam as consumers are more likely to buy chocolate coated biscuits rather than chocolate confectionery as it is a cheaper alternative...... middle of paper ...... impact on the quality of Arnott's product. Due to high humidity, heat may cause Arnotts products to melt. Arnotts needs to consider an innovative way to package our product based on the climatic factors of the Philippines. Conclusion: In conclusion, this report examined and analyzed the environmental factors of the Philippines market focusing on economic, cultural, political, technological and ecological factors. Environmental scanning is used to identify and discuss changes, trends and developments that may impact Arnott's business in the Philippines market. However, even though there are risks, it is important for Arnott's to take this analysis into consideration when creating an innovative marketing strategy. It is through this that Arnott's has the potential to internationalize its product in the Philippine market..