In today's world, advertising affects everyone. Sometimes we get bored watching advertisements of beauty products, food, cars and others. However, we cannot deny the fact that advertising affects our self-esteem, our brain and our senses. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Every promotion targets two main targets: men and women. Of course, they have different preferences, which means that the idea sent to consumers is completely contrasting. For example, girls and women can find thousands of advertisements in a beauty section. Perfumes, cosmetics, beauty products – everything seems perfect and eye-catching to women, because they want to identify with the models who promote (and actually use) the products. According to the study of McCann Worldgroup (2012), women always analyze advertisements and identify with the product, which can really help them get rid of different types of problems (for example in skin or hair) , or perhaps make them more attractive (like in a decorative cosmetics advertisement). This is the main reason for the bombardment of PR agencies and brands. They want to see that girls and women are buying and loving the products on the market, that they actually help them look more beautiful and confident. So, here we can see the message that is sent directly to women of all ages today through advertising: every girl, young woman, woman and elderly lady is unique and beautiful. There are no real “standards” for beauty anymore – and no shame. Popular brands like “Nike”, “Aerie”, “Always” and other film campaigns, which represent women of all ages and skin tones, showing their strength and individuality. Additionally, in today's world, where women's rights and meanings are a constant topic of discussion, the media tries to keep up with the changes. The image of women is changing both in magazines, in the news and in other media sources. Looking closer at Vogue covers and Instagram promo posts – there are so many different women – and they no longer look like sex objects, on the contrary, they are depicted naturally beautiful, out of the ordinary with their own features distinctive. We can say with certainty that today the media honors and adores women. But what about men and boys? There aren't that many ads aimed directly at them. These usually include cars, watches, perfumes and some men's beauty products like shaving creams. And even though the market for a harsh sex ad is smaller, we can see a clearer picture of a commercial message. The successful man is the one who has a great car, expensive perfume, a nice suit and a well-paid job. This is a pretty accurate description of the role of men in today's world. According to Tom Nakayama, “advertising negatively affects men by reducing the definition of what it means to be a man in a society.” An average man doesn't look like the male models in advertisements. This makes it quite difficult for men to associate themselves with their media image, because not everyone can buy an expensive Chanel/Tom Ford eau de parfum, wear a Rolex and drive an Audi or Lexus. There is a huge gulf between a fake illustration of boys and men and real life. Keep in mind: this is just a sample. Get a personalized item now..