For decades, we have always been influenced by what we consume on television, on the Internet and even in magazines. We've been told what to buy, what to wear, and even what to eat since we were younger. We have advertisements everywhere we turn our heads or where our eyes can immediately go. We base our lives on the latest trends and fall for every ad that captures our attention. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Looking at advertisements from the 1960s, we can see that it was exactly the same goal as today; persuasion. Many companies use persuasion to get the public to take action and buy their products. They use bright colors, simple sentences to read quickly, and attractive people to inflict emotions on consumers. The cigarette advertisements that ran in the 1960s in Life are a good example. Looking at three different cigarette advertisements in the same magazine in 1965, they all had similarities but were all different. In the first ad I analyzed for the cigarette brand Viceroy, the post depicted an attractive young couple in their late 20s and early 30s. day fishing. However, the page also showed the couple smoking a cigarette known for being "not too strong...not too light...Viceroy has the right taste." This phrase makes consumers think about this particular cigarette because it arouses curiosity in the buyer, allowing them to wonder if this cigarette actually tastes "okay." This advertisement was not only filled with persuasion, but it was also filled with many colors like red, blue, and yellow that would attract the attention of a potential consumer. These colors are known to increase sales in the market, while making them pleasing to the eyes of women. It is very obvious that this ad was aimed at young white men and women, making them feel like this was a must-have product. The second advert was for one of the most popular brands today, Marlboro. This commercial was filled with cowboys and horses that can be described as manly and masculine. The use of colors was very simple as they used black and brown, which symbolize power and overall dominance that many men aspire to establish. With bold white words on the page reading "come where the flavor is" and "come to the land of Marlboro", it gave the common man the prospect of transforming or partnering with a cowboy rugged and macho simply by lighting up this Philip Morris. product. The last advert I looked at was for Chesterfield King cigarettes. This endorsement was very intriguing because it was the only black and white ad in the entire magazine. This ad featured portraits of consumers smiling while using the product and written testimonials under each photo about their love for smoking Chesterfield King. Although this advertisement was simple compared to others, it was very clear that these cigarettes were aimed at the middle-aged working class since the portraits depicted blue and white collar workers smoking this specific brand. Keep in mind: this is just a sample. Get a custom paper now from our expert writers. Get a Personalized Essay Overall, it is clear to say that Americans in the 1960s loved their cigarettes because they were part of their lifestyle..