Table of contentsWeb 2.0 - the portal to a new societyThe emergence of digital space and the experience of everyday lifeTechnology media and political conversationsMillennial generation and media technologicalThe way people share and interact with others has changed significantly. In the past, communication was meaningful and simple. Today, people no longer converse but only share information, and instead of using words, today's generation uses abbreviations, texts and acronyms. People have come to the conclusion that they have nothing to offer other than information about the world or themselves. For this reason, they find no reason to spend time interacting with others. Before the invention of the Internet, people depended on limited sources of information. The reality today is totally different. In recent years, the worldwide web has exploded and led to the development of innovative social networking sites such as Twitter, LinkedIn, Facebook, Instagram and Tumblr; dating sites such as eHarmony or Zoosk. Social networking sites meet the minute-to-minute communication needs of the majority of people. The explosion of social media has established new rules for everyone. Social networking sites provide a convenient way to connect with friends. This allowed people to establish a relationship in the virtual world. Thanks to social networks, we can communicate our perceptions and thoughts on a multitude of subjects (Cruz-Cunha 609). The sharing feature offered on social networking sites allows the opinion to reach a large number of people. Businesses have harnessed the power of social media to promote their brands or products. In contrast, the majority of studies have found that heavy use of social media can lead to addiction among users. The increased use of social media has significantly reduced human interactions. Social development is an important aspect of personal emotional intelligence defined as the ability to control, perceive and evaluate emotions. Arguably, social media is an important tool, and it's amazing how easily and quickly people can connect in a virtual moment, with the possibility of vast cultural awareness. However, this reduced the level of human interaction. Although people have greatly integrated social media tools into their lives, it should be noted that true social skills are understood and taught primarily through face-to-face interaction with peers. However, continued technological development and social media risk alienating the majority of people and distracting them from individual interactions. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayWeb 2.0 - the portal to a new societyLike all new tools, Web 2.0 technologies have quickly become a new means of interaction and communication. Previous websites provided one-way communications with the public and with the site owner. Web 2.0 tools changed this dynamic, making interaction across the web possible, making it easier for Internet users to collaborate and create web content. Examples of Web 2.0 tools include blogs, wikis, social bookmarking, really simple syndication, podcasts, video sharing, and instant messaging (Darwish and Lakhtaria 205). They have become the portal to a new society. The term Web 2.0 is linked toWeb applications that enable interactive information sharing, interoperability and collaboration over the Internet, which allowed users to interact with each other, add or modify content on a site. Technologies encourage users to take a participatory and active role. Users of these tools create and share information with others. Web 2.0 tools have been widely recognized as contributing to the freedom and social equality of nations across the world. Web 2.0 technologies have opened the world to the majority of people and enabled conversation and communication, which could pose a threat to governments that often restrict freedom of expression. Some states have taken the decision to block the use of various websites. For example, some countries like Ethiopia and Saudi Arabia blocked certain blogging sites that they considered immoral; China often limits information about Taiwan. WikiLeaks launched a website where they could share information and significantly demonstrated the power of Web 2.0 tools (Darwish and Lakhtaria 213). Web 2.0 technologies have played a central role with WikiLeaks reports in publishing vital documents regarding the movements and agreements of many governments around the world in order to keep citizens informed of important political decisions and critical negotiations. The World Wide Web has become integrated into the lives of various people around the world. People prefer to shop and buy their products online. Information is the source of power and the key to success among individuals who access information. The development of the information system also involves political and social relations. The electronic system has been adopted in the workplace and in people's private lives, so much so that those who do not have access to the system are also affected. Marketing companies and businesses have been obtaining and gathering information about their current and potential customers for decades. They collect their addresses and names, track their purchases and ask them to fill out questionnaires and, therefore, send catalogs or offer discounts. However, at present, the majority of people disclose their private information online without realizing that this information is being collected and sold to various people. According to Shaw, the digital system has eliminated the simple privacy that people take for granted in daily life (5). To a greater extent, individuals have become the pawns of marketing companies and advertisers as their information is collected and sold. The emergence of digital space and daily life experience The emergence of digital space has undoubtedly removed and added to the way people experience life. Today, tweets, Facebook and text messages have not only become widespread, but preferred means of communication for the majority of students and young adults. Ten years ago, it was difficult to connect and find people, but social networking sites have made this easier; therefore, social media has a significant impact on people's daily lives. The traditional form of marketing has changed. In recent years, marketing companies have used social media as their preferred advertising channel. The majority of businesses want to establish a closer connection with customers to improve service delivery. Social networking sites have changed the way people entertain themselves. People can play online games or read stories via tablets, smartphones oraccess content through their laptops. Fantasy sports teams have shaped the experience of sports. The way people watch sport is undergoing a significant transformation. Attendance has declined in the majority of leagues, but television audiences continue to increase. Fans across the country seem more captivated by the athletes' stories than their teams. With the proliferation of mobile devices, high-definition televisions, fantasy leagues and Twitter, people are often connected to sports. People cheer for certain players from their rival teams while they are part of their fantasy team. The way individuals stay connected to their athletes through social networking sites and fantasy sports has given them meaningful access into their lives and thus changed their perceptions of athletes (Packard 2). Technology has become the bridge to the lives of your favorite athletes. Similar to television, which changed the way families during the 1950s encountered sports, the World Wide Web gave fans another way to experience favorite sports teams. Fans enjoy virtual access to sports in real time and, upon request, they are allowed to establish a particular and personal technique of interaction on social networking sites. As professional sports have embraced daily fantasy sports, entrepreneurs have brought these games to the emerging market, which has seen a boom in sports betting. Tech Media and Political Conversations Tech media played a central role in shaping the recent presidential election. , defining how voters view issues and their respective candidates. In previous campaigns, millions of people shared their views on social media. Twitter recorded more than seventy-five million election-related tweets. More than one hundred and fifteen thousand people exchanged their opinions on Facebook and thus generated more than seven hundred and sixteen million posts, likes, shares and comments related to the vote (Marzia 2). President Trump and Hillary Clinton have significant social media presences. Trump has over fourteen thousand fans on Facebook while the former first lady has around nine million people on Twitter (Marzia 3). Trump ran his presidential campaign significantly on Twitter by attacking his rivals on various issues and also addressing his fans and supporters. Donald Trump, through his social media activity, has changed the way social media sites are used in the political sphere. He provided his followers with a continuous stream of messages. The social media used by Clinton took a more cautious approach when trying to woo voters. Recent elections and the power wielded by social media sites make it clear that politics is moving into the digital space. Social media sites have undoubtedly changed the relationship between voters and politicians. Using social media to predict election results has become popular due to the amount of data available. As we saw during the election, the number of followers and fans still matters. When given access to diverse information on social networking sites, people feel well equipped to interpret life, reality, and politics. As such, they feel they do not need deeper knowledge or reliance on traditional media to think for them. Millennial Generation and Technology Media Millennials have been widely exposed to many technologies since their.