The Negative Effects of False Media ImagesSince the birth of communication, media have been used to transmit information to those who wish to absorb it. From publications and simple words, to reaching new heights in the 20th century with radio, television, and the Internet, media has become accessible to people in all aspects of their daily lives. With its hold on modern society, mass media has succeeded in shaping popular culture and often influencing public opinion. However, when abused, the power of the media can harm the general population. Biased media tends to make people strive to be someone else's idea of ​​perfection while unconsciously ignoring their own goals. Stereotypes formed by the media, which include thin, tanned women and rich, muscular men, have led to a decline in self-acceptance. Today, the majority of media often presents the perfect body to the public, in the hopes that consumers will strive to achieve fitness using a certain product or idea. Although this form of advertising can increase a product's market share somewhat, many people suffer from inner conflicts due to the inability to achieve the body of a top athlete or model. Along with emotional conflicts, people influenced by media experienced physical problems. , including bulimia, anorexia and the use of harmful diets. If reality is not discerned from what is presented in some media, some people will continue to suffer. Consumers could find the truth more easily if the media offered products advertised by normal people, without all the added glamour. Furthermore, if the public could view advertising solely as a way to get their attention and not as a representation of what one should look like, there would be fewer problems. Until either is accomplished, the negative effects will be felt by the most vulnerable and businesses will continue to make money. Consumers who receive a false impression of a product through various forms of media are those who suffer most from our society's representation of the environment. perfect body. After being influenced by a television commercial or magazine image, some people in this world will purchase an item hoping that they will also experience the same success shown in the medium. The truth is that this almost never happens. Every day, ugly people wear sultry cologne and slow runners wear Carl Lewis track shoes.