Stephanie LietaertFinal ProjectFood and Drink04/22/14Blue Mist SpaProject Summary/OverviewThe Blue Mist Spa will be a full-service salon and spa located in South Dakota. It will provide services including facials, hair styling, waxing, eyelash extensions and much more. This will be the only full-service spa in the area, giving them the opportunity to attract clients from all over the area since it is the only one in the area. It will be located just off the highway, in a nice little square that is very open and hard to miss. It will be open from 9 a.m. to 9 p.m. and will offer to make an appointment before coming in order to benefit from the complete service that the customer deserves. Blue Mist Spa will feature an all-female staff who are highly qualified in their specialty areas. This spa will be one of the first in the region and has the potential to develop a strong clientele. Target Consumer There is no specific target consumer, but it is safe to say that it is mainly women aged 30-60. The services will be so varied, from pregnancy packages to simple relaxing facials, that they will have a wide range of clients. Men's and women's packages will be available so men can come and enjoy a nice relaxing massage or spa day with their partner if they wish. The Blue Mist Spa offers such a wide range of services that people of all ages are more than welcome. Typically, the projected market will be primarily women aged 30 to 60, who will generate the most business for Blue Mist Spa, although it is expected that a wide range people willingly pay for their services. Feasibility studyBy 2015, Blue Mist Spa will bring a superior spa and salon experience,...... middle of paper ......erage- 15 alcoholic drinks at $9, 7 non-alcoholic at 5 $ = 170 food items - 8 $6 breakfast, 8 $8 lunch, 4 $9 dinner = 152 Total sales = $1,272 Total costs Expenses = $304 Revenue = $968 Salaries and wages Specialists $13/ hour 7/day at 7 a.m. $637 Receptionist $8/hour 2/day at 6 a.m. $96 SAPA Director Salary $40,000 / 52 weeks = 769 each Operations Management Weeks $27,000 / 52 weeks = 519 each trading week of week - Add $10 REPAIRS / UTILLITIONS $60 SEMPRES OPERATIONS SALE OF THE COPATOINSTOTAL 1272X5 = $6360 $60 $2,749 = / week of revenue Annual operational costs Approximate operating cost / week = $3,911 x 52 weeks = 187 $772 Total expected start-up cost per project detail Legal $2,000 Printing/groundbreaking/coupons $2,500 Brochures $300 Construction/design $37,000 Insurance $1800