“The writer appeals to the audience's logic, intellect, or reason” (Smith, n.d.). The best example in the essay is when Hamblin states that “47% of the time, the average mind wanders. It wanders about a third of the time while a person is reading, talking with other people, or caring for children. He even wanders 10% of the time during sex. And this wandering, according to the psychologist, is not good for well-being” (Hamblin, 2014). This statement is indeed very powerful. Hamblin provides statistics and cites the person from whom he obtained these facts. This is definitely a great use of logic because it shows that he is intelligent and knows exactly what he is talking about.