A marketer can rarely satisfy everyone in the market. Therefore, marketers start by dividing the market into segments. They identify and profile a distinct group of buyers who might need or prefer various combinations of products and services by examining demographic, psychographic and behavioral differences between buyers. Having identified the market segments, the marketer then decides which ones present the greatest opportunity, which are its target markets. For each of these, a company develops a marketing offer that it positions in the minds of target buyers as offering central benefits. Businesses achieve better results when they carefully choose their target market and prepare tailor-made marketing programs. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Project Title:- “To study the targeting and analyze the positioning of the Business Standard newspaper in relation to other financial newspapers”. Objective of the study: -To analyze the targeting and positioning of Business StandardA study of the factors affecting the purchasing decision of readers when purchasing a professional daily To carry out the comparative analysis of various financial newspapersTo study the preference of brand among financial newspapersTask Assigned: The summer internship project started on 14 May 2018 and concluded on 14 July 2018 During the project, a research was conducted to study the STP strategy of Business Standard. An additional task of developing the Business Standard market in Aurangabad region has been given. The objectives assigned by the company were: To study the STP strategy of Business Standard in relation to other financial newspapers. clients for professional journals. This project is being carried out in Aurangabad. The project took place for 60 days from May 14, 2018 to July 14. 2018.